Hershey News 1963-02-07

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HERSHEY NEWS
Vol. 11 HERSHEY, PENNSYLVANIA, FEBRUARY 7, 1963 No. 3
Visitors Dept. Sets Record In '62
The Visitors' Department of the
Hershey Chocolate Corporation has
set another record high, it was an-nounced
this week by Mrs. Verna
Stoltz, hostess.
This year's record showed a total
of 362,254 persons were escorted on
the plant tour which is designated
to acquaint the public with choco-late
processing and manufacturing
methods. The previous high mark
was established in 1961 with a total
of 297,240 visitors touring the plant.
This year's total shows a substan-tial
increase.
Popularity of the plant visit has
been climbing steadily each year.
Looking back ten years to 1952, the
visitation total amounted to 102,055.
The month-by-month figures for
1962 as compiled by Mrs. Stoltz in-clude:'
January 2,485; February 1,-
519; March 2,237; April 13,019; May
26,757; June 46,870; July 80,081;
August 139,303; September 23,444;
October 19,505; November 4,889,
and December 2,145.
Last year, as usual, the greatest
influx of visitors came during the
month of August when the Pennsyl-vania
Dutch Days brought an un-precendented
number of visitors to
Hershey in a short space of time.
This has been generally true
throughout the years and could be
more so this year as the Dutch
Days celebration has been extend-ed
to a six day event.
Forming the regular Visitors'
Dept. staff are Mrs. Stoltz, hostess,
Marion Meyer, Shirley Conrad,
Edna Witmer, Martha Feidt and
Prudence Meily. This group is aug-mented
by local girls during the
summer months.
Hershey Board To Present
Penn State Study Course
The Pennsylvania State Univer-sity
in cooperation with the Her-shey
Recreation Board will present
a ten week study-discussion course
in "Looking At Modern Painting,"
to begin on February 20. The dis-cussion
courses will be held in the
Hershey Public Library every Wed-nesday
evening from 8 to 10 p.m.,
it was announced by Mrs. Paul
Heaps, librarian.
This program is designed to en-able
those who are interested in
twentieth century painting to im-prove
their understanding of it and
the purposes of the painters who
have produced it as an expression
of our era.
Participants in the program are
asked to examine critically their
active or latent tastes and preju-dices
and generally to sharpen their
visual perceptions in order to deep-en
their intellectual understanding
of painting in our time.
The course will be presented by
Mr. Herbert Friedlander of Harris-burg,
a modern artist and graduate
of the Philadelphia School of Fine
Arts. A nominal fee will be charged
for the course plus the cost of the
book.
For further information, call Mrs.
s William, M. Hargest Jr., of the Penn
State District Office at CEdar
6-4400 or the Hershey Recreation
Board at KEystone 4-1748.
15th Annual Penna.
Dutch Days Extends
To Six Day Affair
At the January meeting of the
Board of Directors of Pennsylvania
Dutch Days Committee Incorpor-ated,
action was apporved to ex-tend
this year's 15th anniversary
celebration to a six day affair.
Dates for the forthcoming exhibi-tion
have been set for opening of
the show on Tuesday, August 20
and closing on Sunday, August 25,
1963.
Pennsylvania Dutch Days began
as a one day affair in 1949, and by
popular request advanced to a
three day celebration the following
year. From 1950 to 1954 inclusive
the three day observance was con-tinued.
In 1955 another day was
added and until 1961 the comme-moration
of Dutch Days was a four
day event. By the requests of tour-ist
bureaus, travel agencies and the
general public, another day was
added in 1962.
Continued demands from many
sources prompted , the recommen-dation
for the six day affair, which
from it's beginning has sparked
the tourist business in Pennsylvan-ia
to a multi-million dollar indus-try.
READY TO TOUR The Hershey Chocolate Plant under the capable guidance of Mrs. Martha Feidt
are Mr. and Mrs. David Carpenter and their daug hter Linda of Willow Grove, Penna.; Mr. and Mrs.
R. C. Mallatt, Milton Hershey School houseparents at Woodside, and their son and his wife, Mr. and
Mrs. William R. Mallatt of Oxford, Ohio. These visitors are but a few of the thousands of people who
are annually guided on the tour of the plant and w alk through the beautifully decorated Visitors' Dept.
which features displays depicting the origin of raw materials and manufacturing process of Chocolate
Products.
George Bartels Retires As Hershey Park
George W. Bartels, general man-ager
of the Hershey Park and the
Hershey Sports Arena, retired as
of January 31, 1963, after more than
46 years of service with the Her-shey
Estates.
Since 1949, Bartels has headed up
activities on the 1,000 acre amuse-ment
facility which draws its regu-lar
patronage from 100 -miles
around and visitors from the world
over. With a staff of 250 full and
part time employees, Bartels su-pervised
a diversified amusement
center that embraces a public golf
course, swimming pool, ballroom,
zoo, sports aren a, bakery and
candy kitchen, minature golf
courses and driving range, stadium
and giant amusement park.
Mr. Bartels began his career with
the Hershey interests on December
18, 1916 as an office boy at the
age of 18, performing errands and
general office work, including a
few personal chores for the late
Milton S. Hershey, founder of the
town that bears the philanthropists
name. Less than a year later, Mr.
Bartels was made a clerk-accoun-tant
in the general offices, a posi-tion
he held until 1931. In that year
he was appointed assistant mana-ger
of the Ice Palace (since con-verted
into a museum) and took
PLEASED with their decision to extend this year's Pennsylvania Dutch Days Celebration to six days
are these members of the Board of Directors of th e Pennsylvania Dutch Days Committee, Inc. Seated
left to right are four of the six executive members of the corporation: W. It. Ward, secretary and treas-urer;
Carl S. Swarr, president; Raymond F. Evans and R. K. Hollinger, vice presidents; and appoint-ive
committee officers, Myles K. Long and Norma n Z. Stahle, vice chairmen of crafts; and Ralph L.
Hoar, chairman of the Antique Show. Standing in the same order are Lawrence C. Burris, publicity
chairman; Cyril J. Little. park committee; David G. Browne, chairman of the newly created Dutch
Food services committee; Lloyd S. Blinco and Sta Ditty Carpenter of the park committee; and Howard
J. Shellenhammer, a vice chairman of the crafts committee. Not present at the time of the meeting
were Walter B. Kettering, James E. Bobb, Levi K. Flory, Charles M. Wolgemulk, Rufus K. Eby, Har-ry
J. Long, Allen M. Iluber and Hiram A. Groff.
over the same position at the Com-munity
Theater (1933), ballroom
and new Sports Arena (1936), and
the new stadium (1937). He held all
jobs simultaneously, becoming
thoroughly familiar with virtually
every facet of show business and
the amusement field.
Among the Hershey - sponsored
events that have been directly su-pervised
by Bartels are local, state
and national golf tournaments, Ice
And Arena Manager
Follies and Ice Capades, appear-ances
of famous dance bands, stage
shows, summer skating school, ro-deos,
aquatic shows, professional
sports of all kinds, picnics, folk fes-tivals,
amateur sports contests of
national and international scope,
and numerous private events re-quiring
special preparation and fa-cilities.
One such event was the
Dwight D. Eisenhower birthday
party celebration in October, 1953.
"My Fair lady" To Open In Theatre On February 25
"My Fair Lady," the reigning
queen of modern stage musicals, is
coming to the stage of the Hershey
Community Theatre for a one week
engagement, beginning en Monday
night, February 25, through Satur-day,
March 2. Evening perfor-mances
for the glittering stage
musical adaption of George Bernard
Shaw's "Pygmalion." will commence
at 8:15 sharp, with matinees on
Wednesday and Saturday at 2:15
p.m.
When the curtain goes up on the
stage of the Cornmunity Theatre, an
Americal girl named Gayle& Byrne
will grace the stage to become the
latest actress to play the role of
the spirited Eliza Doolittle before
American audiences.
In the role of Henry Higgins,
created by, Rex Harrison, Hershey
Theatre goers will meet Ronald
Drake, the two-year veteran master
of phonetics who hounds poor Eliza
through anti-Cockney linguistic ex-ercises
and turns her into an Eng-lish
lady.
Eliza's father is played by Charles
Victor, who stole the show in the
Gaylea Byrne
last national performance in Her-shey.
Hugh Dempster is seen in the
role of Colonel Pickering. Both are
six-year veterans in the only com-pany
on tour since March 1S, 1957.
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