Sewickley Herald

              Th
e Herald
The Sewickley Valley's Home-News Weekly
Vol. XXVI. No. 20.
SEWICKLEY, PA., FRIDAY, JANUARY 25, 1929
Price 5 Cents.
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(5. ^Pessertauer
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Gabriel Wessenauer, who lias been in
the florist business in 'Sewiekley for the
last fifteen years, has sold his business
with stores located at 422 Broad Street,
and 1033 Fifth Avenue, Coraopolis, to
S. D. Tregor and Hugh A. MeMaster,
who will operate them' under the name
of Wessenauer Flower Shops, Ine.
Mr. Tregor, wlio Tsears the reputation
of 'being one of tho best floral designers
in the Pittsburgh district, has (been with
tlie Zieger Company, prominent East
End florists, for the past twenty-two
years, He .started as an errand boy and
Worked his way up to the position, of
designer and social man for the company. Ho expects to iocatti his homo
in Sewickley.
Mr. MeMaster, who lives at 523
Grimes 'Street, is well known hero as ho
has been a resident hore all his lifo.
Ho is a certified accountant and has
been working in the Sowickley shop for
seven months, so he is well qualified for
his  new responsibilities.
Miss Helen Benney will continue with
the organization in her present capacity.
The new company expects to have a
moro extensive and unusual display of
flowers, table decorations and corsages,
than any ever before displayed in Sewickley. Changes will 'be made in tho
store building and the patrons will be
assured of getting tlie same flowers of
the highest quality obtainable.
Mr. Wessenauer will remain in Sewickley and probably engage in another
line of 'business, as he is too oncrgetie
and amlbitioiis to remain idle for long.
Ho started selling flowers in 1914, renting a window in Myers and Myers Grocery store on Beaver Street. Then ho
moved to larger quarters in tho building
now occupied by Nibert's barber shop
and in 1917 removed to his conservatory
on Broad Street.
He is a florist by nature, making the
study of flowers and their care his life
Work. In his early years he traveled
extensively in Europe, where he received his education in ibotany, forestry,
landscape gardening and floriculture. He
traveled mostly Oil foot, learning first
hand information about their flora.
Mr. Wessenauer was sent to assist in
the planting of the gardens surrounding
tho palace of the Saltan of Morocco
while in the employ of Kew Botanical
Gardens, London. He was sent to America iii 1903 as oho of the managers of
tho British Exhibit at the World's Fair
in 'St, Louis. He traveled over tlio
United States and South America, coining to Sewickley Heights in 1905 to
plan the gardens for tlio HusSey Farm
and he remained in charge of that place
until he ibegan his business career,
Mr, WcssCnauor is ono of Sowiekley's
most progressive business men.   Always
*7
in favor of any plan for bettering the
town, he organized and was first president of the Sewiekley Horticultural Society; helped organize the Peoples Bank
and served two years as president and
two as vice president of the Sewickley
Board of Trade. He was president of
the Retail Florists Association of tho
Pittsburgh District for six years, meanwhile building up his business until he
had the loading floral business in Western Pennsylvania. He delivers flowers
from Pittsburgh to Eochester and to insure his patrons getting the best flowers
obtainable, he bought stock in leading
wholesale houses.
Mr. Wessenauer wishes to thank the
public for tlieir patronage; he says that
lie has always enjoyed his trade here
and assures his friends that in spite of
his retirement, the business will go on
growing and supplying all their floral
wants.
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