Sewickley Herald

              The Herald
The Sewickley Valley's Home-News Weekly
Vol. 33.   No. 52.
SEWICKLEY, PA., FRIDAY, NOVEMBER 13, 1936
Price 5 Cents
!■!
THIS year's American Red
Cross poster emphasizes the
theme that the Red Cross is
"of, by and for the people."
Tho poster for 1936 is by
Walter W. Seaton, noted illustrator and painter of movie
and radio stars.
The Red Cross Annual Roll
Call for members is hold
Armistice Day to Thanksgiving Day, November 11-26,
and is conducted as part of
the Community Fund canvass;
contributors to that Fund become members of the Red
Cross, and may if they desire
specifically designate their
payments to go to that particular cause.
The Red Cross Roll Call
comes to the Sewickley Valloy
■with Special appeal this year,
since during the March flood
■wo have seen it in effective
action, organizing relief work
in our stricken districts, co-operating well with the Union
Aid and other local agencies
which met the first sudden
demand. In previous years
Sewiekley Valley has generously   met   tho   call   for   Red
THE COMMUNITY FUND
The American Red Cross is but ono
of the  eighty  "agencies"  which  are
mombors of the Community Fund, pooling their financial appeals in its annual
campaign, and submitting to its careful supervision of thoir work, its impartial estimate of their real value and
actual needs,  and  to  its businesslike
pruning  of   their   budgets  before   tho
appeal is made.   A. C. Robinson of Sowickloy is treasurer of tho Fund, Hor-
fico Forbes Bakor is its president, and
other prominent Sowickloy business men
and bankers are  on its  investigating
committees, giving ovory assurance that
money given to tho Fund will bo caro-
fully   and   economically  handled   and
spent.   Tho "agencies" of community
service includo many kinds of institutions to moot Spocial needs, which are
entirely apart from tho diroct relief or
Work relief programs  of the  Federal
or Stato  government  but  aro  hardly
loss necessary to moot urgent human
needs.   Among them aro such causos as
tho  Sowickloy  Fresh  Air  Homo,  tho
Ploasant Hill Farm Association, whoso
summer camp is near Stoops Forry, tho
Alloghony Boy Scout work, tho Thrift
Garden Committeo, tho Children's Service Bureau, and many othors.
The Community Fund is making an
Cross relief of other disasters
in various parts of the country, but this time we received
needed help that brought home
to us the wonderful value of
this great organization whieh
is always ready to step in and
meet the necessities of a sudden calamity anywhere.
Four million men and women
aro members of the Red Cross
and through their membership
dues they support its activities. Only in time of major
disaster when needs for relief
reach groat proportions does
the Red Cross ask the public
for disaster relief funds. The
membership funds represent
tho financial support of tho
Red Cross, and in turn this
money is used to carry the
Red Cross work of mercy to
distressed citizens. Membership is open to all, without
regard to race, color or creed,
and Red Cross services are given to all, without restriction.
Since the March flood wo
know all this as never before.
The Community Fund canvassers should meet with a gonu-
ino welcome.
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appeal for $2,798,107 in the ninth
annual campaign which started yesterday and continues to Thanksgiving Day.
Workers in the district comprising Sewickley, Sowickley Heights, Edgeworth,
Shields, Leetsdale, Glen Osborno, Haysville, Glenfield, Sewickley Township,
Leet Township and Aloppo Township,
have been asked to raise $126,800.
Frank R. Stoner, Jr., chairman of
this district, has appointed William
Booth chairman of tho Junior Special
Gifts Committee for Sewickley; Mrs.
George C. Hutchison as chairman of
tho house-to-house campaign in Sowickley; Royal S. Goldsbury as chairman of
both spocial gift and houso-to-houso
canvass in Edgoworth and Shields; Alex
Dann as chairman of tho spocial gifts
in Glen Osborno and Haysvillo, with
Mrs. Daniol Davis as head of tho houso-
to-house workers in thoso boroughs, and
Miss Kathorino Walker as chairman of
the Lootsdale, Fair Oaks and Loot
Township committeo.
L. W. Boissingor will have charge of
tho solicitation of employocs on tho
Hoights estates and Mrs. W. E. Gohros
will have chafgo of tho Glonfiold division. L. H. Conway has boon appointed
to hoad tho schools division and Ralph
Wright and John Hitoshow have organized a committoo to solicit subscriptions
from tho business pooplo in Sowickloy.
Tho speeial gift chairmen attended a
meeting in the Edgeworth Club Sunday
afternoon and received the cards and
campaign material for tho workers in
their groups. Next Sunday, at five
o'clock, a meeting of all chairmen and
workers in both special gifts and house-
to-house will be held at the Edgeworth
Club, at which timo the house-to-house
cards will be distributed and the volunteer workers instructed in their
duties. From the response of residents
in the special gifts campaign, the executive committee of tho Sowickloy Unit
aro Confident that, with the public moro
cognizant of the work dono by these
agencies this year, tho quota sot for
this district will bo reached or exceeded.
There is no doubt that tho public is
moro aroused this year toward tho
drive than in any previous campaign.
Attendance at tho Fund's groat exposition being hold in Syria Mosque this
Weolc clearly demonstrates that tho citizens are intorostod in tho work of the
Fund's agencios. Largo crowds aro
flocking to tho Mosquo ovory day and
night, not only to Witness exhibits depicting tho activities of tho various
agencies but to soo and hoar some of the
greatest ontertainors in the country.
Thero is no admission charge at tho
exposition or any solicitation of funds
and free street car service from downtown Pittsburgh to tho Mosque is even
available. This service, for whieh free
tickets aro being issued at Fund headquarters, 519 Smithficld Street, is on tho
Pittsburgh Railway Company's now
"streamline trolley." It is making
continuous round trips from 11:30 a. in.
until 4:30-p. m. daily until Sunday,
when the exposition ends. This Sunday, tho Pittsburgh Symphony Orchestra will mako its weekly radio concort
broadcast from tho stage of Syria
Mosquo, instead of Carnegio Music
Hall, in order to . accommodate tho
Fund.
Last year, more than 158,000 citizens
of Allegheny County united thoir gifts
into one sum so that all of the eighty
Fund agencios could continue their in-
dispensablo work. This year, tho total
Fund objoctivo for the county has beon
increased 26 per cent ovor the amount
raised in last year's campaign, duo to
greater burdons which all tho agencies
havo bomo during tho past few years
and the absolute necessity for extension of many of tho Fund services.
With times bottor, business good and
incomos increasing, Fund officials hope
that individuals will feel that thoy can
increase their subscriptions sufficiently
to "go over tlio top" iu this great
community enterprise.
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