Sewickley Herald

              The Herald
The Sewickley Valley's Home News Weekly
Vol. 38.   No. 40.
SEWICKLEY, PA., THURSDAY, SEPTEMBER 11, 1941
Price 5 Cents
RETAILERS-FOR-DEFENSE  WEEK
September 15 to 20, 1941
Defense Savings Program
A million stores from coast to coast
are selling Defense Savings Stamps in
the biggest retail sales effort on record.
Sewickley stores, with the recommendation of the Board of Trade, -will take
active part in this National Defense-
Stamp Week, September 15 to 20.
A report of this nation-wide extension of retail outlets for tho sale of
Defense Savings Stamps, was made to
Secretary Morgenthau by Maj. Benjamin H. Namm, Chairman of the Treasury's Ketail Advisory Committee. This
committee, whicli includes representatives of tho l'l great national retail
associations, has pledged complete cooperation to the Treasury in connection
with "Retailors-for-Dofenso" Week, instituting the sale of Stamps in stores
everywhere.
During the week—from September,
15 through September 20—spocial demonstrations including parados, bancl
concerts, fireworks displays and numerous other events arc planned for communities in all sections of tho Nation
■■ '"»))»9
to mark the inauguration of Defense
Stamp sales in a vast national program
by merchants everywhere.
In his report to the Secretary, Major
Namm pointed out that the immense
increase in the number of retail outlets
for the sale of Defense Savings Stamps
means that more than two and one-half
million employees of retail stores havo
enlisted as salesmen for Uncle Sam.
With retail stores in every city, town
and hamlet selling V. S. Defense
Stamps, Major Namm declared that the
Government has enlisted a selling force
in this endeavor bigger than tho combined Army, Navy and Marine Corps.
'"riiis is tho greatest national effort
ever made in behalf of one product in
retail history," Major Namm said.
"We cannot underestimate tho tro-
moudous part -which the retail store
employees aro playing in this important
undertaking. All of us arc. making it
our patriotic duty to havo these stamps
available for purchase by everyone. We
want to make Defense Savings Stamps
the   easiest   possible  product   to   buy.
These Stamps, as everyone knows, can
be saved conveniently in handy albums,
and later exchanged for Defense Savings Bonds.
"The purpose of the Defense Savings
Program is three-fold: the money we
invest in Bonds and Stamps buys essential equipment for our armed forces;
buying Bonds will help to prevent inflation; and after the war the savings
represented by Defense Bonds will provide a cushion for the period of readjustment.
"I can assure you that National Re-
tailers-for-Defense Week is merely the
opening gun in a program that will be a
continuing, steadily increasing effort on
tho part of the retail merchants of the
land, We shall sell Defense Savings
Stamps in retail-stores the country over
—not alone during National Retailers-
for-Dofense Week, but every day and
every week so long as the national
emergency exists. Wo have promised
our wholehearted support of the Do-
fenso Savings Program. We shall not
fail."
In many cities and towns, Defense
Savings Stamps liave been on sale in
retail stores for several months. Many
companies, national in scope, have been'
selling them as a convenience to thois
customers. In. Michigan, the stamps
have been on sale through 22,000 retail
outlets since July 10.
In addition to support from scores
of chain store outlets, the Defense Savings Program is also receiving help offered voluntarily by many thousands of
independent retail grocers, druggists,
jewelers, furniture stores, hardware
dealers, dry goods companies and various other merchants.
Among the many nationally known
concerns .active in promoting Stamp
sales to aid the Defense Savings program are The Great Atlantic -and Pacific Tea 'Company; Wited Cigar-Whelnn
Company; Sears, Roebuck and Company;
Montgomery Ward and Company; W. T,
Grant Company; -S. S. Krcsgo and Company; McCrory Stores Corporation; P.
W. Wool worth Company; and J. O.
Penny Company.
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