The Nazareth Item

              I
stop—Look—Read
and You Will Find
Thiit the
PROSPERITY DRIVES   REAP
THE
NAZARETH
ITEM
Retailers Everywhere Testis That the
"DRIVES"
Are Making Better Busi¬ ness for Them
AN INDEPENDENT FAMILY NEWSPAPER DEVOTED TO LITERATURE, LOCAL AND GENERAL INTELLIGENCE
VOL. XXX
NAZARETH, PA., THURSDAY MORNING, MAY 12, 192L
No. 24
$$$$$$$$$$$$$$$$$$$$$$$$.$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
HowToMeetOurSpring-''Summer Problems!
$
$ Retailers Should Carry Every Possible Unit That Trade Demands and Advertise Truthfully *
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$
Merchants Should Have   . Fresh Start—Buy Necessary Goods Only
The Spring opening found us well cleared of old, winter and high priced stock. There has never, in ny memory, been such a cleaning out of unprofitable and dead mer¬ chandise as during the past two months. Theretore, there is no ex¬ cuse for presenting other than a new, clean and inviting front to the buyn.,' public. If you will deeply sense the value of this fact it may be a turnint, point in your business career. You are beginning a new era in your af¬ fairs. Another chance, under fav¬ orable conditions, is being handei you. It should be welcomed and eagerly embraced.
With a fresh start, it is proper tha' we sit down and carefully ct/nsidev present conditions, probable develop¬ ments and our own personal business relation to them.
There appears some coii'lerab'.o reluctance on the part of retailers to stock up to their limit. In our judg¬ ment It is a healthy indication. From the wild tactics of the inflation period the pendulum has swung to the oppositjion, conservadtism,—a-id lalety. In our opinion, retailers will hereafter buy their own stocks, rath¬ er than permit the wholesale sales¬ man to buy for them. The curse M OTerloading must be scourged from the trade. The multiplication of factories must not be encouraged, II the price is to be paid by retail mer¬ chants who are persuaded tc fill their shelves and counters with an excess of their early reiiulrements. No analvsis, to show the harmfuiuess of the practice, is necesso,.' here. Buy  Neces.sarj'  Go.kI s
But, having spoken of tho danger of overloading, it is our wish to get Into your minds, at once, the other thought, namely—Put iuto slock every possible, profitabl.i unit your trade is likely to require. So, if you are not yet in proper shape tc greet the Spring and Su'miivir buy¬ er,— go into the market at once and supply the deficiency. Buy,—using business sense as to quantity.
Don't purchase a quality of mer¬ chandise unsulted to your patrons, —yet it is well to remember that buyers are often led tc purchase Quality goods. If offered them, and will pay proper prices for the same get away from low quality goods,— tempting merely because they lure the cheap buyer. It the business, as a whole. Is to have a rating above the average of merchandising in commodities, it must begin and con¬ tinue to boost good, honest quality merchandise and discourage tho manufacture and sale of inferior merchandiRG. In short, this, 1921, Is the best time ever known to place retail merchants  far  in the van.
If we have neglected to cultivate larger personal relations with our community, it is incumbent on us to do so, beginning at once. Let Ui; study well their local characteristics and hy personal contact, added to the same conduct on the part of our sales force, practice the amenities of social and business life in matteis large  and  small.
In your advertising, you should avoid everything sensational. Re tiuthful in all statements. Custom¬ ers will soon grasp the vital fact that each promise and every state¬ ment made is absolutely dependable.
Though these requirements are simple In statement, they are basic and, followed consistently and con¬ stantly,  are bound to bring success.
Though economies in any business are often, and particularly now, hard to practice, wrapped up in them is a potentiality which we must all the time hold In mind.
Fixed charges, such as rents, taxes, insurance, transportation, help, lighting and heating are rarely susceptible of change. Yet, some of these,—rents, insurance, volume of help, lighting, heating, and perhaps other expenses, are, if carefully studied, frequently yielding in nature. Cheese-paring rarely pays, but the aggregate of small economies counts big on the balance sheet.
Each merchant must be the origi¬ nator of methods of saving and the arbiter of his own individual estab¬ lishment, for no other man may presume, intelligently, to place a finger upon the source ot leakage.
Once having fixed upon a definite policy, each retailer should follow it to the end, adapting himself to new and daily changing conditions.
Just what prices we may have to fix for Spring and Summer goods is still in doubt. But whatever we may be compelled to do, let it be done to insure an upward trend of merchandising conditions. Let each of us struggle for volume ot trade, rather than ,high prices to a limited buying clientele.
If it be charged that these are, in tho main, mere generalizations, I admit it.
Must Know Conditions
The merchant who would get to the top must be an economist; must know himself and his business, and his relations to all with whom he comes in contact.
The personal equation is the big¬ gest factor in commercial lite. Character, ability, stability and the spirit of sane optimism must be joined in our efforts to help our¬ selves and the  world about   us.
Largest and Most Successful
County Sunday School
Convention Ever Held
Open Air Song Service—Northampton Co., S. S. Convention—May 6 and 7.
On Friday and Saturday May 6 and 7—300  Delegates in Attendance
—Parade a Grand Success With Three Bands in Line—Dinner
and Supper Served by King's Daughters.
The Northampton County Sabbath   South   Side,  Easton,  district  in  this
COl'.NTV NEWS
The liquor license of C, E. Stewart proprietor of the Court House Hotel, *as Monday morning transferred to ^ohn H, Williams,
The Altonah church at Macada has •"een Incorporated under the name of St. Thomas Evanaellcal Lutheran »nd Reformed Church. .
President Judge StewaVt filed an opinion in the case of Walter Young "¦ Robert Gerlach and Roy Leidy, *ll of Bethlehem Township, refusing » new trial,
Pred A. Carey, assessor In the Eleventh "Ward, Baston, who last *6ek had a dispute with the County Commissioners over the number of wys engaged in the work, accepted *sy for 64 days and turned his books over to the county offlclals.
^ marriage license has been lEtanted to Paul Groover and Miss •'¦'ele Catherine Laubach, both of "OCkertown,
MISK AL IN U. E.
CHl'llCH   TO-MGHT
"usual    in    St.    John's    RofornuHl Cliurch
On    Thursday evening.    May  19,
"• In St. John's Reformed church
Wusical program  will be rendered
""sr  the  auspices   of   the   Lend-a-
«'nd Bible Class. The   selections   will   be   both   in-
'"Umental  and   vocal,   and   will   be ,   ' such a standard that will  pleas<>
"erybody.    The   general     public   Is
•Wdlally Invited.
A musical will be given in the United Evangelical Church, Thurs¬ day evening, .May 12, at 8 P, M,, under the auspices of the Women's .Missionary Society. A silver otter¬ ing will be lifted. The following program v/ill be rendered: Selection—Hoch's Orchestra. Piano duet—Mrs. Bergman and Miss Schlamp,
Solo—H, T,  Vannatta, Cornet solo—Harry  Miller, Trio—Mrs.  Trein,  Mrs.  Meek and Mrs.  Koch.
Selection—Orchestra, Violin   solo—Charles   Schnerr, Solo—Mrs,  Warren  Geary, Piano trio—Mrs, Hagenbuch, Miss Zeigler and Miss  Schlamp,
Trombone     and     cornet     duet— .Messrs. Treln and Miller,
Piano duet—Mrs.   Koch  and  Miss
Schlamp.
 ^	
MK.MOUIAL A.VD INDK-
rUNUKNtlE DAY
School Association convention, which was held in Nazareth on Friday and Saturday, was the largest and most successful ever held in this county. About 300 delegates were present at the children's division conference on Friday afternoon and over SOO at¬ tended the evening service, which was opened by the Trombone Choir of the .Moravian Church, J, Kreidler, ioiider, by rendering a number of selections followed by a song service under the leadership of Professor .Mack, ot the Hall-.Mack Company, music publishers, Philadelphia, De¬ votional exercises by the pastor. Rev Meinert, followed by a nuriiber of interesting addresses.
The Saturday morning service at¬ tended by 300 delegates, was in charge of Dr. Charles Roads, former state secretary. Rev. A. D. Thaeler, of Nazareth Hall, led In the devo- tionl services, after which Miss Emma G. Lemen,  Superintendent of
line    of work     during  the    coming year,
Folowing a question period on the Daily Vacation Bible School work. State Secretary W. G, Landes ex¬ plained the relation of the county crganization to the state association and expressed appreciation that Northampton County had shouldered its share of the task to pay off the mortgage on the building now owned by the State Association on Arch street, Philadelphia, and thus make Pennsylvania the first state to own its own Sunday School headquarters. The quota of the county is $S00 and will be paid oft in two years. Mr. Landes then spoke on "The Admin¬ istrative Division at Work."
A telegram was then read from John Wanamaker, of Philadelphia, honorary state president, congratu¬ lating the district upon its consist¬ ent development, Mr, Trein, Naza¬ reth district president, was appoint-
tho Childrens'  Division  ot  the state  ed   to   reply   and   thank   Mr,   Wana-
•l«Bli
'Ofial    |)„,     K\«-r«l«w«    In Arouuil  Nazufftli
and
••e following arrangements have I ^ made by Camp 20, Sons of I    '•fiins, for Memorial Day lu Naz-
•f«th
and vicinity.
May 29—Belfast at 9 A, M, "ay 30—Schoeneck at 9 A, M, "ay 30—Nazareth at S P, M. <«ne 6—Moorestown at 2 P. M.
The time is now fast approaching wheu wo will again celebrate Mem¬ oriiil and Independence Days. Pos¬ sibly arrangements could be made to celebrate these two .National holi¬ days in a proper and old fashioned manner—"as of yoro"—by co-oper¬ ating and working In harmony.
Every citizen should take a hand and call a meeting to appoint com¬ mittees. All should put the shoulder to the wheel and mako it a grand succesB,
I'urclitistd N«'w :Mllk Truck
Edgar Rohn, proprietor of the Fairview milk station purchased a new truck, made to order and will now make bis deliveries by motor.
association delivered an address on "The Parent Training Class." This was followed by a conference on the relations of parents to the Sunday School instruction of young children. Dr. Charles C. Ellis, who delivered the inspiring address at the Friday' night session, then spoke on "Spirit¬ ualizing Adult .Activities." This talk was also followed by a conference on the department ot Sunday School work taking in adult classes, after which tho dinner was served in the large dining rooms of the church.
On Saturday afternoon Paul M. Thomas, Young Peoples Superintend¬ ent, presided over tho session. Pro- 1 lessor Mack led In tho opening song service ifnd succeeded in getting spirited music out of every delegate and visitor. After tho devotional service Professor H. G. Payrow, of Lehigh University, spoke on "The Pally Vacation Bible School," The pioneer school of this kind lu North¬ ampton County was organized in 191!) by Dr. Charles Roads, of Sec¬ ond .Methodist Church, South Side, Easton, aijd met with great success,
I'pon motion of Dr. Roads, Pro¬ fessor Payrow was elected as County Superintendent of Community Bible gchool work, the motion being amended upon suggestion of Paul M, Thomas to Include an appropri¬ ation of $100 for starting such uctivltles In tho county. Professor Payrow will also act as district superintendent for the Bethlehem district and Dr,  Charles Boads for
maker by return telegram. Reports were read by Robert H. Schmlckle, county president, and E, A, Speer, county treasurer, on the work of the year. Receipts for the year about $1590 were greater thau expenses but not by nearly so large a margin as rn 1920. Eastbn district turned in about $530, {he largest amount, but only one district. South Side, Easton, paid in the quota asked ot it by the county,
W, n. Trumbore, ot South Side, Bethlehem, then read the report of the nominating committee. Upon its acceptance a motion was carried to elect the nominees proposed by this committee. The new officers thus selected are as follows:—presi¬ dent, Robert H. Schmickle, Easton; 1st vice-president, W, A, Stotz, Eas¬ ton; 2nd vice-president, Eugene D. Trein, Nazareth; 3rd vice-president, Theodore Shields, Bethlehem; 4th vice-president, George E, Hagemann, South Side, Easton; secretary. Miss Margaret B. Bull, Easton; treasurer, E, A. Speer, Pen Argyl; Children's division. Miss Bessie C, Davis, Eas¬ ton; Young People's Division, Paul M. Thomas, Easton; Adult Depart¬ ment, Arthur Lambert, Easton; Homo Department, Oeorge S. Mes¬ singer, Tatamy; Missionary Depart¬ ment, Dr, Charles Roads, South Side, Easton; Temperance Department, W, A, Kortz, Nazareth; Teacher Training, Albert P, Teel, Wind Gap; Administrative, Harry H, Stewart, Bethlehem:      Community     Service,
Charles L, Hahn, Bath; Community Bible School Superintendent, Prof. H.   C.   Payrow,  Bethlehem,
The departmental conferences were omitted and a Sunday School parade was substituted in their place. Preceded by a band the county executive committee lined up, followed by several hundred children of the Nazareth Sunday Schools carrying American flags. The next division comprised trucks carrying the smaller children, Bethany Sun¬ day School girls in costume, camp Fire Girls, etc., with a band. The Nazareth Hall cadets and the Boy Scouts were prevented from march¬ ing by an out-of-town baseball game which most of them attended. The last division comprised a band and several hundred adult delegates to the convention, followed by automo¬ biles carrying those unable to walk along the whole line of march. The pai-ade, arranged by George S, Mes¬ singer, was a third of a mile long and attracted much attention.
After the parade the marchers lined up in front of the Moravian Church where the convention was held and engaged in an open-air song service, led by Professor Mack, Supper was then served and about 250 sat down to the tables. The! county executive committees held a session at 6:30 o'clock at which ,i\ telegram was sent to vice-president Stotz expressing regret at his inabil¬ ity to attend the convention. The invitation of E. A. Speer as host of the spring conference of county offlcers was accepted. It was voted to recommend to the convention that the next aunual sessions be held in Baston. It the new .Methodist Church on South Side is completed by that time it is likely that the meetings will be  held  there.
At the evening session attended by almost 1000 people, the orchestra rendered several selections and played for the singing. Rev. Dr. Fred G, Bulgin, of Bath, conducted the devotional services, Offlcers were Installed by the state secretary, Mr. Landes, wJio then delivered his address on "Tho World Convention and Tour Through the Orient," This was illustrated by about 200 lantern slides and was very entertaining und educational.
The county has secured foOr sil¬ ver loving cups to be awarded an¬ nually to the various districts for meritorious records, but not to be¬ come the permanent possesion of any district. President Schmlckle made (Continued  on  Fifth  Page)
MUSIC LOVERS' CLUB WILL CLOSE SEASON WITH FINE PROGRAM
Mr. Ernst Edwards, Baritone, will be Soloist
Local Musicians to be Assisted
by Trio From Bethlehem
in Special Number
The series of musical programs presented by the Music Lovers' Club at its public meetings during the winter will be brought to a close on Tuesday, May 17th, when the last public meeting of the season will be held  in  the  Y,M,C,A,  auditorium.
The members of the Club will be assisted in a very well balanced program by Mr, Ernest Ed^tfrds, of Easton, baritone soloist, and through the kindness of Mr, David Thaeler, by a trio of instrumentalists from Bethlehem,
In this, as in previous programs, comparatively few numbers will be presented and quality will be first consideration. Of special Interest will be the Beethoven Trio to be played by Mr. Hartzeil, Mr. Dressel and Miss Buss; and the Quartettes to be played by Mr. Thaeler, Mr, Bahnson, Mr, Walters and Miae Dan¬ ner, of Bethlehem. This quartette of musicians has recently appeared in recital at tbe Packer Memorial Church, Bethlehem, with much success and the Club feels pleased at being able to have them on its program.
Since it Is the purpose of the Club to present music of this kind to the general public, this meeting will be open to all without charge with the expectation that a large audience will wish to express appreciation ot the efforts ot the Club during its Hrst season.
The following program will be presented:
1. "Cansonette"
Ensemble
2. "Trio"       Beethoven
Violin, 'Cello, Piano
3. a.  Recit—"From   the   Rage   of
the   Tempest"   (Julius   Cae¬ sar) •    Handel
b.  Aria—"Hear Me,  Ye Winds and Waves"  (Sclpio) , , Handel Mr,  Edwards
4. Quartette
Trumpets,   French   Hom,   Trombone
5. a,  "Orientaie" ,    Cul
b. "Serenade"       Widor
Quartette—Violins,  'Cello,  Piano
6. a.  "Primrose  Deck  the  Bank's
Green   Side"       Linley
"Mignonette"       Werkerlin
c. "The  Blind  Plough¬ man"   	
Mr, Edwards
7. March   from  "Lenore"
Ensemble
Clarke
RomOTO«l to Hospital
William Laubaoh formerly the grocer on Broad and Belvidere streets, now, of Hecktown, was on Monday admitted to St, Luke's hos¬ pital for treatments, Mr, Laubach iias been in ill health for some time past
Will Close Weilnesday Afternoons
The Sanitary Meat Market, R, and E. Godshall, proprietors, will close every Wednesday noon beginning V/ednesday, May 18, and continuing until October  1st.
01302-Jxbtss xJb^l
^
I'D FIATHER BE ANYTHING THAN PRESIDENT
Nazareth Hiph School Notes
Athletics
The first a()nual track meet of N. H. S. will be held on Saturday, May 14, at 2 P, M, on the High School grounds. We regret more than ever that we do not have a proper athletic fleld for an event of this kind, where the public would have a proper place to view the events. However, some accomod¬ ations are available for the public and we are more than anxious to see the townspeople witness an affair of this kind.
The following will be the order of events for the afternoon: Running Broad Jump, 10 contestants; Stand¬ ing Broad Jump, 11 contestants; Running High Jump, 10 contestants: Hop, Step and Jump, 9 contestants; Shotput, 8 contestants; Pole Vault, 5 contestants; 100 yard Dash, 9 contestants; 220 yard Dash, 8 con¬ testants; Mile Relay, 20 contestants; Mile Run, 5 contestants; 880 yard Run,   9  contestants. ,
The following points will be awarded: First place, 5; Second place, 3; Third place, 2; Fourth place,  1,
The following ribbons shall be given for places: First, blue; second, red; third, yellow.
A beautiful silver loving cup will be awarded to the individual scoring the most points. A similar, larger and handsomer cup will be given to the class scoring the most points. In ease of a tie in any event the pointfi will be divided equally or three more trials will be taken it de¬ sired.
There has been rivalry among the various individuals and classes e» pecially after Coach Lindeman showed the beautiful cups and rib¬ bons to the student body on Monday morning. These prizes have been on display during the week in the window of Young & Seager, jewel¬ ers, — Comet
The Comet, the publication of the Senior Class is nearlng its comple¬ tion very rapidly. Very nearly all the editorials have been finally ap¬ proved and all pictures for plates bave been handed in. It is now a simple matter to hand in the work to the printer, as the books are ex¬ pected to be out in good time.
Trip to IrthiKh
On Wednesday, the Senior and Junior boys visited Lehigh Univer¬ sity under the supervision of Mr, Stocker, where they saw some dem¬ onstration  work  in  the laboratories.
¦Tunior Dny
The entire Junior Class is antici¬ pating a big Junior Day in the near future when the class has partly arranged to spent the day in visiting the East Stroudsburg Normal School so as to become better acqalnted vith the school. There are quite a number of Juniors who expect to enter the normal school.
Trip to  Easton
The entire Freshman Class spent Tuesday afternoon in Easton where they saw the civil court in session. This trip was under the direction of Miss Nicholas, who is in charge ot tho Civics department,
Ico rrcam Pestivnl
Arrangemenl.s are being complet¬ ed for the annual Ice Cream Festival to be held on the High School lawn en .May 28 This is not a distinctive High School affair as it will be under the auspices of all the public schools of the borough.
Most of the students recall the great time they had last year. Mr. Wirebacb will have charge of the fish pond, fortune-telling, post offlce, and other novelties There will be the soft drink counter, an important place of the evening, Thero will also be a lot of cake and candy un¬ der the auspices of the grade teach¬ ers, who are noted fur such special¬ ties Then for those who like Ice Cream there will be arrangement* made. Last year about ninety gall¬ ons were sold, and an equal amount is expected to be sold this year Last but not least ii the good muaio that will be furnished by tha band. Entrance ExunUnatlona
On Friday, the thlrtMUth, Mr. Frankenfleld, Aasistant County Sup¬ erintendent, will be at the High School to give entrance examlnationa to prtMpectWe atudenta from out of town, who wUh to enter Hlgk Beliool naxt year.