The Hershey Press 1916-09-28

              HERSHEY SYSTEM
THE CLEAREST
State Representative Inspects the
•Way Things are Done Here. Her -
shey's Interest in . Coming
Conference Which is to he
Held- in Harris burg;
A representative of the employment
bureau of the State - Department of
Labor and Industry visited Hershey on
Monday and spent several hours in the
Hershey Employment BureaTi. The
State Bureau has been working in co-operation
with the Hershey Bureau and
all organizations like it' and lias been
particularly courteous to the - Hershey
bureau, so the visit was greatly appreci-ated.
The verdict of the State's repre-sentative
was that the Hershey system
was "the clearest." That is to say, it is
the simplest. In fact it is so simple
there seems nothiag very remarkable
about it, for it is essentially a crossing
and a countercheck of the alphabet and
the numerals. But all genuine efficiency is
simplicity applied to- work, and the Her-shey
system, is different in that it does
the trick: with fewer cards.
Within the past two months there has
been a procession o>f efficiency students
and . experts in Hershey, seeking facts
about e-verything from welfare and em-ployment
to housing and landscaping.
They all praise the. simplicity of the
Hershey methods.
Hershey has a deep interest in all
efficiency work and it will be well repre-sented
at the Fourth Annual Welfare
arid Efficiency Conference, in the Capitol
at. Harrisburg, this fall, one of the greatest
symposiums . ever held in this State
dealing with the relation of employer
and employe and the effect of State
legislation on that relation.
This conference, to be held under the
auspices of the Department of Labor
and industry with the co-operation of
the Engineers' Society of Pennsylvania,
will attract to Harrisburg officials of
industrial establishments, large and. small,
throughout the State, leaders of labor
and individual employes, sociological
workers, attorneys, physicians and safety
engineers.
Under the direction of Commissioner
John Price Jackson, a program is being
prepared for the three days' sessions of
the conference, Tuesday, Wednesday
and Thursday, November 21, 22, and 23.
National and State officials will partici-pate
with the representatives of labor and
industry in the discussions centering
about recently enacted legislation and
measures proposed for legislative action,
bearing on conditions of labor. The
entire first day of the conference will
virtually be given over to discussions of
the Workmen's Compensation Act. Ev-ery
phase o"fr this new measure, vitally
affectin g every worker and employer in
Pennsylvania , will be analized and the
operation adopted ' by the State for en-forcing
the law will be explained .
Every State law affecting employer and
employe will be dicsussed. Members of
the Workmen's Compensation Board
and the ten compensation referees will
attend the sessions as will also the mem-bers
of the Industrial Board , the staff
of the Department of Labor and Industry,
including the inspectors from the Bureau
of Inspection , the physicians and engineers
of the division of Industrial Hygiene and
Engineering, members of the Bureau of
Mediation and Arbitration, tlie officials
and statisticians of the Bureau of Statis-tics
an<l Information arid the staff of the
Bureau of Employment.
LIBRARIAN RESIGNS
Lynn W. Mccldns, librarian of the
Hershey Free Public Library, has re-signed
to accept a position with the
United States Bureau of Foreign and
Domestic Commerce, which is now one of
the most active and important bureaus
of the Government. He will be attached
to the New York office. The appoint-ment,
was made by Secretary of Commerce
Rcclfielcl after a rluicl civil service examin-ation
taken by many college men. Mr.
MceltliiH is a .graduate of Johns Hopkins
University, Ho Installed the Hershey
library in Its present quarters. Since
ho hna been librarian thci membership
has more than doubled and the increase
in the number of books and In the cir-culation
hits been over n hundred per
cent, It.H present condition is nourishing,
Last June the Bureau of Information
was placed In the library, This was
preliminary to Ilia consolidation of the
library unci the bureaus of information
and employment under one organization,
Hereafter they will bo operated together.
SUNDAY MUSIC
The Ottcrbeln Guild of the United
Brethren Church will render a special
progrnm Sunday evening at 7:110 In the
church, The exercise is entitled "If
They Only Knew, " It. presents the
work and needs of the parts of the mission
fluid in which the Guild is especially
interested, About thirty girls arc taking
part in the exercise, TIio Guild invites
their friends to this special programme.
GREAT SINGER
BUYS HES SHEY'S
Noted Singer Gives a Treat to Child-ren
in California After Seeing
• the Moving Pictures of This
Town and Big Industry
A Model Community
' In various parts of the United States
the Hershey Chocolate Company has
talented and eloquent young men. who
show the moving pictures of the factory
and the town and tell the facts cf Herr
shey's rise and interest. Thus thous-ands
far away are finding out about Her-shey.
The Hershey movies seem to be par-ticularly
popular on the Pacific coast.
At La Mesa, Cat, the theatre was filled
and in the audience was the noted singer,
Madame Schumann-Heink. She prais-ed
the pictures and said she wished to see
the town. So interested was she that
she bought a large quantity of Hershey's
chocolates and almond bars and gave
the children a treat. The jingle books
and the recipe books were, distributed
and the whole affair was a huge success.
One of the local druggists made a
special window display of Hershey pro-ducts.
. • ¦ '
Crowds in Sari Diego
In San Diego it was necessary to give
two performances to accommodate the
crowds. The students of the High
School ' took a "deep interest and several
of the teachers held recitations on in-dustry
and social and welfare work and
other points brought out by the lecturer.
Today the Hershey lectures are among
the most popular performances in Amer-ica.
So great is the demand for them
that another lecturer with , a . new
equipment was sent to California last
week.
BY WAY OF HERSHEY
Philadelphia Masons to Visit Eliza-bethtown
• Another interesting instance of the
attractiveness of Hershey and the Eliz-abethtown
line of the Hershey Transit
System is found in the route of a train-load
of Philadelphia Masons who will
make the trip from Philadelphia to .the
Masonic Home at Elizabehtown next
Sunday.
The organization is Radiant Star
Lodge No. 606, F. and A-. M. and the
special train will Leave the Reading
Terminal at 8 a. m. There will be 500
or more in it. They will come to Hershey
making a through run, and shortly after
10 o'clock will take special cars over
the Hershey Transit Company for. Eliza-bethtown.
They will spend most of
the day in the. Masonic Home where
there will be special services under the
auspices of the Radient Star Lodge.
The return will be in time to allow the
party to see the town and the Park .
They will leave for -Philadelphia in the
early evening.
HERS HEY HOMES
ARE INCREASING
Properties Sold Within the Past
Week. New Buildings for-Cocoa
Avenue. People from other *
Towns. Hershey 's Pro-gress
on Lines Desired
People who want to live amid right
surroundings are turning . to Hershey.
The number of visitors who are investi-gating
the home proposition has increased
remarkably of late and there are many
inquiries by mail, but most persons come
here quietly and look over the situation.
What they find.is a .new kind of town with
unusual educational advantages and pure
water and. good health and the other
things that make life worth living.
There, has never been ' any effort to
"boom" Hershey. It does not belong
to the boom class. Jt is not seeking all
kinds and conditions of people but it
wants those who have some of its ideals
and who take pride in their environment
and who -will make good neighbors. So
what growth Hershey has is a very
select growth—good people in good
homes, Many such homes have been
built within the year, More are on the
way. Hershey's progress is on the lines
desired and is proceeding- satisfactorily.
John R: Potts and family have occupied
their new home on Cocoa Avenue just
south of Areba street. Mr. Potts after
retiring from the iron business in Mechan-icsburg
selected Hershey for residence
and built a very attractive house.
The cottage . formerly occupied by
Al. C. Kraft has* been purchased by
W. W. Mish of Lewiston, who lias settled
in Hershey because of its ' residential
advantages. It is a very desirable prop-erty
on Caracas Avenue and the lot is
50 by 150;
Mrs. Susan W. Kemmerly has purchased
a lot on Cocoa Avenue, being parts of
lots 318 and 319, with a 50 foot front.
She will erect a handsome residence.
In . East Hershey, the imposing resi-dence
of D. Frank Magee is nearing
completion; the fine limestone dwelling
of Rohrer Snavely is under roof; the
foundations of the extensive home being
built by John E. Snyder are being made,
and the plans of the new home of Joseph
R. Snavely are in the hands of the archi-tects.
John F. Snavely's handsome new
home is well advanced.
KINDERGARTEN OPENS MONDAY
The Hershey Kindergarten will open
Monday, October 2, at 8:45 A. M. in
the public school under Miss Evelyn
Bowman of Rpyersford , Pa., Children
four years and over are to be admitted.
The admission will be five cents per
week.
MR. SIGNOR'S ADDRESS
At Old Home Week in Quarryville
George C, Signer was one of the main
speakers. His address was on food
production and the Quarryville Sun
states that it "was full of interest."
BASEBALL HERE
ON GOOD BASIS
Delightful Banquet ' Shows That
There.is the Proper Spirit in-the
Town ; and That the Team
' Last Season Did Better
Tha n Many Thought
Baseball'in Hershey is firmly establish-ed
on an amateur -basis". When the
experiment was tried this season there
were many who scoffed at the. possi-bility
cf . a nine with players not paid
fory their services. The- results show
that while the team composed entirely
of Men's Club members—playing -for
sport's sake won only seven games out of
twenty-two, a fine spirit was developed
and a good foundation laid for a very
much better record next year. During
the past summer the - main obstacle
was the absence of teamwork, in spite
of which the men fought hard and six
of the defeats were bya one-run margin.
Tuesday evening a baseball banquet
was given by the Men's Club at the
Hershey Cafe. It was an enthusiastic
gathering of more than thirty young
men who believe in-clean sport and are
glad to play ball for the fun and the
glory of it. Mr. Hershey was there
and he enjoyed it thoroughly, saying
that the interest in the game had never
been so encouraging as at present.
John Allen announced that the team
had made .104 runs and its opponents
126, showing that nearly every game
was a.close battle. Mr. John E. Snyder
exhibited a finger-that got in the way of
several hot liners when he used to play
and said the scores in his day were much
larger than they are now. His team
used to make more runs in one game
than the locals did all season.
S. D. Clark congratulated the. players
on their gameness. He said that the
"breaks" of the game and the poor
umpiring had much to turn the tide
against the Hershey nine. This was par-ticularly
the.case because the team was a
new organization and some members
were unused to the strain of a close
contest. Mr. Clark compared the season's
record with that of 1915 and said that
although the league team was on a
professional basis it did not do any better,
and the men did not pull together so
well.
Dr. Brandau told of the physical
and moral benefit . of baseball. Dr.
H. G. Mumma told of several years'
experience with the game here and
explained why a paid team was not
advisable. Other speakers were Messrs.
Meekihs, Nicholas, Ericson, Brinser arid
Manager Bomgardner.
Among those present were Paul Zent-meyer,
Homer Dressier, Paul Henry,
Elmer Swartz, Edward Bomgardner,
Monroe Stover, Edward Heagy, Winfield
Zimmerman, Fred Clark, Ivan Mease,
Alan Fidler, Daniel Ensminger, John
Allen, "Pop"Ericson, C. D. Brinser,
Nicholas, L. W. Meekins, Capt. Edward
Zimmerman, and others,
TINEST OPENING -
STORE EVER HAD
Crowds on Two of the Three Evenings ,
Music Afternoon and ' Evenings.
How the Store is Extend ing
the Area of Its Trade. .
Staff of Two Hundred
The Hershey Store's fall inaugural
went far beyond any; opening it ever
held. There was a much larger and
finer display of goods; there were many
more people and the sales broke the
record. . " ¦ ¦ ' '.'
The opening was on Thursday, Friday
and Saturday, with an excellent orchestra
playing good music afternoons and even-ings.
The store was crowded, both
Thursday and Saturday and there was
a. large attendance on Friday. The
total attendance ran into the thousands.
The decorations were much admired.
They were mainly autumn leaves and
fox tail very artistically used and there
was also a fine use of red "poppies with
electric, light bulbs. The Hershey Store
windows with- their plate, glass and
mahogany sides and backs are always
handsome, but with their special displays
for the opening they were remarkably
rich and popular. The management
received many compliments on their
beauty. All the two hundred employes
did their best to make the opening a
complete success.
A deep gratification of the opening
this year is the significant extension
that is taking place in the business of
the Hershey Store. The country around
is finding out that the Hershey Store
brings the big city. iio Lebanon Valley,
that it has quality goods of the first-class-
Thus it has happened that within the
past week there have been customers
from Myerstown,. Lancaster, Harrisburg
and practically every town and city
within twenty miles of Hershey. The
Hershey Store has furnished the furniture
for one of the new institutions of Har-risburg
in the face of all competition.
Its business this month is far beyond
any September in its history. In fact
all of 1916 thus far has shown a big
increase and the store is busier, now than
it has ever been.
A HIKE TO GRA.NTVILLE
Mrs. John E. Snyder, Miss Clara
Walmer and Miss Ada Walter of Hum-melstown
hiked to Grantville on Mon-day
where they took dinner at the Grant-ville
hotel. Mr. Snyder returned with
the ladies in his automobile later in the
day. ' f ' .
THE LADIES' AID SOCIETY
The Ladies' Aid Society of the Holy
Trinity Lutheran Church will meet at
the home of Mrs. Evving Cain on the
evening of October 4, at 8 o'clock.
HIGH SCHOOL TOMORROW
Hershey High School -w.il! open tomor-row
and the Grades on Monday.
THE HISTORY OF
MILK CHOC OLATE
Writer Tells of Its Beginnings in
Switzerland and 'of Its .Rap id
¦ . Rise. He Says the Most Im-portant
Factors in Amer-ica
Are Hershey Co.
"Without doubt the Hershey Choco-late
Company are the most important
factors in this country in, the. production
of milk chocolate; in fact it is said that
Hershey produces about as much as all
others combined." .
This statement, is made in an article
in the International Confectioner en-titled,
"Milk Chocolate; History of its
Invention and Develbpement," by T. B.
McRobert, and he says in his introductory
paragraph "the enormous increase in
the consumption of . eating chocolate
throughout the world within the past
twentyf-years has been the introduction
of Milk Chocolate."" Mr. McRoberts'
article is very interesting and in it are
the following statements about the be-ginnings
of the milk chocolate business
in Switzerland:
We can all recall the joys of the old
five-cent cake of sweet eating chocolate
—it was nearly always coarse, poorly
ground and gritty enough to set one's
teeth on . edge when bitten into, hardly
ever palatable—certainly not to be. cal-led
or thought of as a fine "chocolate
such as is known to:day. This was
before the developement of modern
methods of chocolate making—or of
chocolate machinery.
The average adult seldom thought of
buying a piece of this sort of chocolate
for eating, though they might do so
to make a cup or two of chocolate. The
advent of milk chocolate with its-smooth
velvety texture as soon as it ¦ became
known, at once changed ' this condition
and millions of persons who most likely
had seldom tasted chocolate became en-thusiastic
about it.
In New York or in any other large city
it is known that business men regularly
stop at some stand and purchase a. 5 or
10 cent cake of milk chocolate. I have
been told that in the large offices scores
of the tenants stop regularly each
day at the building candy store and buy
a piece of milk or of some other fine
eating chocolate, especially almond or
other hut bars, these almond bars al-ways
.being made with ihilk chocolate.
No other sort of chocolate blends so well
with the hut flavor of whatever nut is
used. In Switzerland hazlenuts are much
used for this purpose, both whole and
ground into the chocolate, the latter
being known as "chocolate a la noisette,"
noisette being the French name for filberts
or hazlenuts, In the latter sort of choco-late,
however, very little or no milk
is used. Filberts have a very much
more pronounced flavor than almonds.
The inventor of milk chocolate was
without doubt Daniel Peter of Vevey,
Switzerland, and for a considerable
period he was its only producer, I am
quite certain that in 1892, when I spent
a number of months in Switzerland ,
not one of the Swiss chocolate manu-facturers—
and I visited them all—
made it; in fact, it was looked upon as
something that never would amount to
much, anyway. Tnc head °* tne big
house of Suchard, M. Russ, told me
that it was some "idea';' of a little manu-facturer
at Vevey and had little sale.
At that time most of Peter's productions
went to England where a Scotchman
named MacKenzie had slowly and at his
own expense built up a considerable
business upon this new chocolate through
small advertisements in a few papers. I
am informed that later Mr. Mackenzie
received a large sum to relinquish the
English agency.
1 visited Peter 's factory and found it
to be a very small plant adjoining or a
few yards below the great condensed
milk and infants ' food plant of Henri
Nestle, Mr. Peter could not speak
English.
There was at Vevey a banker, M,
Ctineod , who was, I think , American
vicc-counsul there, and this M, Cun-eocl
beenmo interested in milk choco-late
and suggested to Mr. Peter that a
company lie formed , new capital secured
and the business pushed with more energy
than was heing put into it at that time.
To this proposition Mr. Peter consented ,
although through it control passed out of
his hands; doubtless to consent was
about the only thing he could do. Now
Mr, Cuncocl chanced to be a strong
believer in advertising and at once launch-ed
out in a strong advertising campaign ,
not "only at homo and In England , but
throughout Europe, To this expenditure
Mr, Peter most stronfily objected, de-dining
that it would bankrupt and ruin
the company; whereupon, Mr, Cuncocl
suggested that he buy Mr. Peter's shares
and Hint lie would bo retained to manage
the factory at a liberal salary. To
this proposition Mr. I'otor gladly assented
and so nil financial lntercat passed out o(
his hands, The success of this ndver-
Using campaign was almost Instantaneous;
the demand Increased faster than it