The Hershey Press 1915-11-04

              1915 THE REGORD YEAR IN AMERICA'S MOST REMARRABLE TOWN
Hershe y Chocolate Company
Ahead in All its Departments
During the Month Just Ended the
Shipments Were Over 414 Car-loads
and 1915 is Excelling
Every Previous Year
In Every Product
During October 414 carloads of Her-shey
products were shipped through
the Hershey freight station of the
Philadelphia and Reading Railroad.
In addition were thousands of smaller
shipments by express and parcel post.
These shipments broke all records
at the local station and comprised the
largest business ever done in a month
by any chocolate and cocoa industry.
Within the present year the Her-shey
Chocolate Company has added
five great stone and cement buildings
with oyer ten acres of floor space to
its factory; it has more than doubled
its power; it has placed many wonder-ful
machines specially constructed for
its work, and it has been the largest
buyer of cocoa beans and almonds in
the world. But with all this increase
it has been busy all the time to' fill the
orders that poured in upon it from
every part of this continent and from
many of the European countries. The
result is the record year in its history.
The increase is still going on. Wher-ever
there is a store in America you
will find Hershey goods and. a favorite
ration in the armies of Europe is Her-shey
chocolate.
Hershey chocolates and cocoas are
the most widely distributed food pro-ducts
in this country. All are made in
the wonderful daylight factory at Her-shey,
in the midst of the richest milk
supply in America and in a town
where the health rate is four times
higher than in any city. Every con-dition
of cleanliness, safety and quali-ty
is secured and during the present
year nearly a hundred thousand per-sons
have visited the plant and seen
the operations. Around the model
factory has grown a model communi-ty
and this review has more to do
with the town than wifti the plant,
as the one is the result of the other.
The Hershey factory has more, than
thirty acres of floor space. It repre-sents
efficiency in every detail. Its
many excellencies have been often de-scribed,
but in improvement it never
stops. Since the review last year it
has introduced new things. Two will
illustrate the many.
Filtered Mountain Water
For more than a year experts were
employed to find the best possible wa-ter
within reach of Hershey. They
found it in the foothills of the Blue
Ridge mountains flowing down Mana-da
Valley in Manada creek. This
whole supply was captured for Her-shey.
But to remove any possibility
of a. doubt a $100,000 filtration plant
was built and this mountain water is
put through this plant and pumped to
the 1,000,000 gallon concrete reser-voirs
on the summit of the heights
200 feet above the town and the fac-tory.
Thus every drop of water used
in the factory or the town is filtered
mountain water. A modern chemical
laboratory watches the flow daily and
makes regular tests. So strong is the
pressure of this supply that it will
throw a stream over any building in
the town. Even a fire—if Hershey
had one—would bo put out by filtered
mountain water.
Complete Sugar Refinery
The Ilorshey policy is to seek the
utmost quality and to spare no ex-pense,
To that end it has this year
installed a modern sugar refinery.
Only cane sugar is used and the Rer-un
oy buyers obtain the best Cuban
kinds. Thousands of pounds are stor-ed
in , the Sugar House—one of the ad-ditions
this year—and tho refinery is
a part of this building. It rollnos
00,000 pounds of sugar a day and tho
pi'ocosfl is ho arranged that it coordi-nates
with tho productibn of milk
chocolate and other chocolate pro-ducts.
This process is secret and no
other chocolate factory in tho world
has it, It moans much to tho finish
and value of tho products and It as-sures
an absolutely uniform product,
Beautiful Welfare Rooms
In tho articles that fill this number
much is said of the now structures of
the factory. Emphasis might bo
placed upon the rest rooms for tho
twelve hundred employees-— their in-dividual
lockers, their baths, their
dining facilities and nil the things
that make those rent rooms tho finest
and most generous in any factory in
tho world, Tho health of those em-ployees
1h one of the big facts about
tho factory. Tlioy arc a fine looking
cheerful , vital force of industrious
men and women and during the year
tho absences for illness havo boon so
few as to bo almost negligible.
Thus tlio year flots tho record not
only for goods mnria and sold and
now buildings added and Improve-ments
sot going, but also for tho
health and spirit nnd general happi-ness
of tho workers and tho com-munity,
1015 is the banner your,
COPYRIGHT 1915
Part of the great Social Center Building which is to be the chief architectural achievement of Hershey. Constructi
5 stories, 360 by. 240 feet , and will be the only building of its kind in the world. Read Mr. Urban '
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Great Social Center Building
Will be Started in the Spring
Will be the Only Building of its Kind
in the World and Will Contain ,
Comforts and Facilities For
the Whole Community.
A Modern Theatre
Hershey moves steadily from one
thing to another and all are the Ideas
of Mr. M. S. Hershey. Last year it
was the marble building for the trust
company and the administration of-fices.
Two months later it was the
new public school. Soon followed the
Convention Hall finished and occupied
last June. Then tho new homo of the
Hershey Press began to rise and this,
the largest single building in Her- shey thus far, will be completed in a ll
few months. On tho summit of High-land
Park there are big operations w
around the reservoirs and later there '"
"will bo added a hotel costing a million
dollars or more. But biggest and P
most wonderful of all is tho Social '*
Center or Community Building on t.
which work will bo begun in tho d
Spring.
Mr. C. Emlon Urban , tho architect <*
of tho building, contributes tho fol- c
fowing description of it to this issuo
of tho Press : r
An Enormous Building °
Tho building, which will bo from
four to five stories high above tho
basement, will havo a frontage on
Chocolate Avenue of about 360 foot
and a frontage on Cocoa Avonuo of
about 240 foot. It will bo in tho best
period of Italian Renaissance and will
probably bo faced with tapestry brick
of a light, warm tan color, trimmed
with light cream terra cottn nnd cov-ered
with a Roman tile roof.
Tho theatre occupies tho southeast
corner of tho block and will stand out
entirely free nnd open on thvoo sides,
affording Ideal arrangements for light,
ventilation and ogress,
The basement, which extends under
tho ontiro buildin g, will contain a
largo cafeteria , community room ,
barber shop witli Turkish baths ad-joining,
men 's, business men's and
boys' showers and toilets separately,
swimming F<>oI, bowling alloy, quoit
room , kitchen , etc.
Tho first , or main floor , contains
tho largo public library, main enfo ,
men's social room , boys' social room,
boys' game room, moving picture
theatre, which will bo adaptable for
small assembly room purposes, gym-minium,
offices for tho men 's secretary,
boys' secretary, physical director , like-wise
small gymnasium; main lobby,
grand foyer to tho thontro, together
with the main or largo theatre, which
will havo a seating capacity of over
2,000 and which will ho beautiful.
The second floor will contain the
various ,club and committee rooms,
class rooms, exhibition rooms, gallery
of the moving picture theatre, run-ning
track of gymnasium,, boxing and
fencing room, hand ball courts, musi-cian
's gallery in the upper part of the
theatre foyer, photographic rooms and
the balcony of the large theatre.
The third floor will contain about
84 dormitory single bed rooms and
about 8 double bed rooms, together
with storage and supply rooms, show-ers
and lavatories.
The fourth floor will contain about
44 dormitory, single bed rooms, near-ly
all of which are provided with out-side
sleeping porches.
An Up-To-Date Hospital
The fifth floor will be equipped as
a
thoroughly complete and up-to-date
infirmary or hospital.
Freight and passenger elevators
will be installed to run from basement
to topmost floors.
The entire building will bo of fire-proof
construction and in addition iso-lated
firo towers will bo provided , so
that ogress can bo had from all stories
direct with tho street,
A magnificent pipe organ will bo in-
Htalled in tho largo theatre for con-cert
or church purposes,
Tho plan of tho building is so ar-ranged
that a largo formal garden Or
open court is provided in the fore-ground
; this will havo wide prome-nades
or terraces running around the
building side of tho court and can be
used for outdoor dining direct from
the main floor cafo, The garden has
booi^, planned so that a beautiful ef-fect
will be produced with a pool and
other very attractive features.
Landsca pe Treatments Here
Are Striking and Original
An Article by Mr. Paul. The Man to
Whom Hershey Suggested a Town
With an Idea and a Punch
Behind the Idea. High-land
Park's Appeal
Not long ago I was much gratified
but not surprised , at a chance remark
made to me by a man of taste and of
high standing in the community about
Philadelphia. He had recently com-pleted
a short motor trip with his
family from Gettysburg to Philadel-phia
and hesitated not to express free-ly
his disappointment at the lack of
interest and refreshment which met
him all along the route. Tho towns
were of deadly sameness, he complain-ed,
and without individuality and tho
roads equally discomforting every-where.
Without having an inkling
of my connection with the develop-ment
of Hershey he said , "There was
one town , however, which broke in
upon my ennui like a cool breeze on
a hot day or like an oasis in tho desert
—Hershey, which struck mo at once
as a town with an Idea and a Punch
behind tho Idea."
I like to think that this remark is
representative of tho general impres-sion
made by Hershey and that it in-dicates
tho real success of tho broad
and generous ideas underlying its
scheme of development. I am sure
that it moans that in tho details of
this scheme already carried out no
mistake has boon ' made.
Tho past undertakings speak
straightforwardly for themselves—tho
on will begin next spring. It will be
s account of it below.
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ample , broad, shade-lined avenues,
upon whose sense of New England
spaciousness no future developments
can encroach ; the excellently main-tained
stretches of open lawn, framed
in attractive masses of foliage and
flower; the. plantings about the build-ings
of a public character such as the
Bank and Railroad Station.
After such beginnings as these, peo-ple
are prepared for such a place as
Hershey Park, which is not simply a
museum of interesting things such
as wild animals, band concerts, rare
trees, baseball games, minature rail-ways
and refreshments but is a place
where all these things are arranged in
surroundings which in themselves are
attractions. The planting of trees,
shrubs and flowers has not been done
in a promiscuous fashion but has been
made to follow a well thought out
scheme in which nothing is planted
which is not suitable to its location
and where it will interfere with tho
chief purpose of tho spot it is to
adorn. The Park is gradually grow-ing
into a place of pleasant vistas and
attractive walks as well as a gather-ing
place for more active recreation
and sport.
Highland Park has already a more
than local appeal. Tho road making
and planting done in tho past two
years havo proved tremendously suc-cessful
and tho striking treatment
above tho Reservoirs on tho hill top,
now under construction , is a crowning
feature, Tho prospects in all direc-tions
from this spot open to the peo-ple
of Hershey and their visitors one
of tho finest and biggest landscape ef-fects
in all Pennsylvania.
While the work for next spring will
consist chiefly and very wisely in
iimn lirwIiKi ' tin/ )
filling out tho
plantings in town
and park already
started , we havo
always before us
tho problem of
supplying t h o
setting for tho
creation of a fine
.18 n o l o g o l f
course stretching
North and East
of tho slto of tho
groat Hotel at
Highland Park
and a Gomotory
to the eastward
in a retired spot
suitably designed
a n d conducted
according to tho
m o s t approved
methods. A11
those are tho out-ward
and visible
s ign s of tho
Punch behind tho
Ilorshoy Idea,
Improvement Company Busy
Developing the Home Town
. ¦j. ¦ -— :
Has Had a Notable Year of Important
Construction. Some of the Work
Done. Includes Many Resi-dences.
Plans For the
Coming , Year
Hershey is a town of homes and the
big purpose is to develop it into the
finest residential city in America-. It
has all the city utilities and services^,
abundant electricity and gas, filtered
mountain water in every " building,
garbage collection and incineration,
cheap telephones, motor truck deliv-eries,
granolithic pavements, wide
streets and avenues with modern pav-ing,
and other facilities of the .very
best quality,. The year 1915 has been
marked by forward work in every
section and interest. Nearing com-pletion
now is the new stone entrance
to the Park, with cement pavements
and asphalt roads. It is one of a
score of improvements. In charge
of all this is the Hershey Improve-ment
Company and the following
Statement is furnished for 'this issue
of theTPregs:
In reply to your letter of recent
date pertaining to the operations of
the Hershey Improvement Company
during the last twelve months, we
wish to state that one of the principal
building operations for the year 1915
is the large re-enforced concrete build-ing,
corner of Chocolate Avenue and
Park Road which is known as the
Printery building. This building
when finished will have an area of
between 80,000 and 90,000 square feet
of floor space. The first floor is con-structed
to carry a load of-five hun-dred
pounds per square foot and the
balance of the building two hundred
and fifty pounds per square foot.
The outside wall surface will be orna-mental
terra cotta and hy-tex brick,
the brick to be laid in one of the la-test
styles of brick laying, namely,
raked out joints, which we believe
will be vfery attractive.
This building has been planned by
Mr. M. S. Hershey as a combination
business building .which will include
a large and up-to-date printery, also
a modern laundry with all hew and
up-to-date machinery and also a num-ber
of.smaller propositions, the ideas
of which are not fully developed at
this time, but which will be for the
benefit of the community at large.
This building when completed we ex-pect
will be one of the handsomest
structures in Hershey.
Private Dwellings
In looking over the list of private
dwellings which we have built, we find
the following:
Two double brick dwellings, corner
of Cocoa Avenue and Areba street.
Two double tile dwellings, corner of
Cocoa avenue-and Ar.eba street.
Three double, frame dwellings along
the Union Deposit road.
Two double frame dwellings on
East Areba street. ¦
One double frame dwelling on
Spring Creek avenue.
One single • frame - dwelling on
Trinidad Avenue.
One single frame dwelling on Spring
Creek Avenue.
One single brick dwelling, Areba
Street and Homestead Avenue, mak-ing
a total of twenty-two dwellings.
Judging from tho interest, shown by
prospective homo builders for tho
next season there will bo quite a lot
of building going on in tho year 191G.
Wo havo already disposed of about
throe hundred front feet of ground
at various places in East Hershey
whore purchasers are planning to
build houses of tho better class which
range in price from $6,000 to $12,000.
Just at this particular writing the
Ilorshoy Improvement Company do
not have any definite plans as to tho
number of dwellings which thoy will
procfc next year, but it is a settled
fact that wo will erect some houses
of tho bettor class in East Horshoy
and along the Campbclltown curve
and expect to continue to build private
dwellings us tho demand requires,
Road Work
Wo havo also done a groat deal In
tho way of improving streets in and
around Ilorshoy, our principal opera-tion
being tho placing of an asphalt
macadam roadway from tho Philadel-phia
and Reading bridge past tho
Round Barn dairy to tho entrance of
tho Highland Park drive. This road
is planted with shrubbery and in a
very short time will bo ono . of tho
most beautiful . boulevard drives in
this section.
Tho Ilorshoy Improvement Com-pany
Is ono of Mr. M. S. Horshoy'a
institutions organized for tho up-buildin
g, taking care of and beautify-ing
tho town of Ilorshoy, consequently
there is something doing all tho time
in this department In tho way of Im-provements
for tho benefit of tho
town. Tho Ilorshoy standards havo
always boon high, Tho constant pur-pose
is to ,got into tho town and Its
construction tho very bust that can bo
secured, That policy will bo followed.